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Will the iPhone 6 Plus kill off the iPad?

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  • Pocket app lets users save pages, videos and other content to read later
  • It studied more than two million articles and videos opened using the app
  • Pocket discovered people who upgraded to an iPhone 6 now view content on their phones 72 per cent of the time
  • This is up from 55 per cent when they owned on a smaller screen
  • Plus, the bigger the phone, the less people use their iPad
  • Users with an iPhone 6 read on their tablets 19 per cent less
  • And those with an iPhone 6 Plus are on their tablets 36 per cent less

By Victoria Woollaston for MailOnline

Published: 08:28 EST, 27 November 2014 | Updated: 07:52 EST, 30 November 2014

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The release of Apple’s iPhone 6 Plus means there is now only a 2.4-inch difference between the size of the phablet’s screen, and the display on its iPad mini.

And figures suggest this similarity could cause serious problems for Apple’s tablet range.

Analysis has revealed that as phones become larger, more people use them for watching videos or reading - making their tablets almost redundant.

In fact, the research found that people who recently upgraded to an iPhone 6 Plus use their tablets 36 per cent less than before.

Pocket studied more than two million articles and videos opened using its app, and compared the before-and-after behaviour of iPhone and iPad users. People with an iPhone 5S use their phone 55% of the time, but this increases to 72% for the iPhone 6 and 80% for the iPhone 6 Plus - both at the detriment of the iPad

Pocket studied more than two million articles and videos opened using its app, and compared the before-and-after behaviour of iPhone and iPad users. People with an iPhone 5S use their phone 55% of the time, but this increases to 72% for the iPhone 6 and 80% for the iPhone 6 Plus - both at the detriment of the iPad

The research was carried out by Pocket - an app that lets users save webpages, videos and other content for reading later.

It analysed more than two million articles and videos that were opened using the app, and compared the before and after behaviour in people who previously owned an iPhone 5, 5C and 5S and those who now own an iPhone 6 and 6 Plus.

It also looked at the use of tablets by the same people.

‘The bigger your phone’s screen, the more time you’ll spend reading and watching on it,’ explained the researchers in a blog post.

‘In fact, the bigger your phone’s screen, the more you’ll read and watch as a whole.’

It discovered that users who upgraded to an iPhone 6 now view content on their phones 72 per cent of the time, up from 55 per cent when they owned on a smaller screen.

Pocket also saw users with both an iPhone and an iPad watched significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus. Those with the iPhone 6 (centre) opened 33% more articles and videos inside Pocket than they did with a 5S (left), and those with a 6 Plus (right) opened 65% more items than before

Pocket also saw users with both an iPhone and an iPad watched significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus. Those with the iPhone 6 (centre) opened 33% more articles and videos inside Pocket than they did with a 5S (left), and those with a 6 Plus (right) opened 65% more items than before

Figures showed that people iPhone 6s now read on their tablets (iPad Air and iPad mini pictured) 19 per cent less during the week, and 27 per cent less over the weekend. While those with an iPhone 6 Plus were on their tablets 31 per cent less during the week, and 36 per cent less over the weekend

Users with an iPhone 6 now read on their tablets (iPad Air and iPad mini pictured) 19 per cent less during the week, and 27 per cent less over the weekend. While those with an iPhone 6 Plus are on their tablets 31 per cent less during the week, and 36 per cent less over the weekend

And iPhone 6 Plus consume content on their phones 80 per cent of the time - the same ratio of phone to tablet reading as seen on Android.

Pocket also saw that users with both an iPhone and an iPad watched significantly more content as soon as they upgraded to an iPhone 6 or 6 Plus.

IPHONE 6 VERSUS IPHONE 6 PLUS

The iPhone 6 accounted for 68 per cent of all sales through September and into early October, while its larger model took between 23 and 24 per cent.

Apple's cheaper iPhone 5S and 5C handsets made up the rest of the sales.

Following last year's launch, the 5S and 5C accounted for 84 per cent of total iPhone sales in the first 30 days - proving the 6 range is more popular.

The skew is being blamed on reports that stocks of the iPhone 6 Plus are lower because Apple is struggling to complete orders.

Recent figures from Pocket also found that two-and-a-half more Pocket users are opting for an iPhone 6 as opposed to a 6 Plus.

Those with the iPhone 6 now open 33 per cent more articles and videos inside Pocket than they did with a 5 or 5S, and those with the 6 Plus open 65 per cent more items than they did with a smaller phone.

Users with an iPhone 6 now read on their tablets 19 per cent less during the week, and 27 per cent less over the weekend.

While those with a 6 Plus are on their tablets 31 per cent less during the week and 36 per cent less over the weekend.

‘That being said, there remains one place where tablets still hold reign: your nightstand,’ added the researchers.

‘Regardless of which iPhone they have, users still reach for their iPads around 9pm for some late-night, bedtime reading.’

But, a larger screen does make it less portable and Pocket noticed that people with an iPhone 6 Plus read 22 per cent less on their morning commutes than those with a smaller model.

Recent figures from Pocket also found that two-and-a-half more Pocket users are opting for an iPhone 6 as opposed to a 6 Plus.

‘This tells us that, at least for now, convenience and portability trump a better, and bigger, entertainment and reading experience.’

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